Harold Works Woodworking and Printmaking is a business built on love and family tradition. Jeremy, the owner of Harold Works, is the third generation of artists in his family. Both he and his grandfather, Harold, are woodworkers and printmakers. It’s in their blood.
For Jeremy’s brand design, he wanted something that reflected his aesthetic and illustrated his work in both artistic mediums. To mirror Jeremy’s work, the Harold Works color scheme is a blend of masculine colors that are both rustic and industrial. The clean, architectural lines in the “HW” letterforms resonate with the Harold Works handcrafted design aesthetic.