This brand identity project for Spillers + Rogers Real Estate Team was designed to reflect the strength of partnership, legacy, and accessible luxury in Florence, Alabama. After more than a year of successfully co-listing properties, Lizzie Spillers and Jeannie Rogers joined forces to create a unified brand that delivers a high-end real estate experience at every price point. The identity emphasizes balance and longevity, representing two seasoned agents working seamlessly together with a clear vision for the future. Bold, confident typography and a clean, gender-neutral aesthetic reinforce their professionalism and market expertise while remaining warm and approachable. What I love most about this identity is how it communicates trust, experience, and community impact, mirroring the way Spillers + Rogers guide their clients with care and confidence throughout the buying and selling process.